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Video Short Clip Best Practice

When selecting video "short" clips from a long webinar for use on LinkedIn, especially for a niche like financial services outsourcing IT services, it's crucial to focus on creating engaging, informative, and shareable content that aligns with the interests of your audience. Here are steps and strategies to guide you:

  1. Identify Key Value Propositions
  • Target Pain Points: Pick clips that address common pain points of financial services businesses, such as cybersecurity risks, compliance, cost savings, or scalability through outsourced IT.
  • Showcase Benefits: Highlight moments where the speaker emphasizes how outsourced IT solutions solve these challenges, improve operational efficiency, or meet regulatory requirements.

Example: Clip a section where the speaker talks about "How outsourcing IT helps banks improve cybersecurity while reducing costs."

  1. Highlight Key Insights or Statistics
  • Data-Driven Clips: Financial professionals are often data-oriented. Select moments where specific statistics, trends, or case studies are presented. Clips that include numbers or data points will resonate with decision-makers.

Example: Use a short clip where the speaker says, "80% of financial institutions report improved data security after switching to outsourced IT services."

  1. Pull Out Expert Quotes
  • Authority Statements: Look for moments where subject matter experts share profound insights or predictions. Expert commentary is often compelling and portrays authority.

Example: A statement like "Outsourced IT is no longer a cost center, but a strategic partner for modernizing financial services infrastructure."

  1. Choose Engaging Moments
  • Emotional or Energetic Clips: Select parts where the speaker is particularly passionate or animated, as this is likely to capture attention. LinkedIn users scrolling through their feeds are more likely to stop for high-energy or emotionally charged clips.

Example: A speaker’s enthusiastic explanation of how new technologies can streamline compliance and improve audit outcomes.

  1. Practical Takeaways
  • Tips and Actionable Advice: Financial services professionals love actionable insights. Choose clips where the speaker gives clear, actionable steps or advice on outsourcing IT.

Example: “The three key things to look for in an IT outsourcing partner are: robust security protocols, a deep understanding of financial regulations, and scalable support services.”

  1. Customer Success Stories or Testimonials
  • Real-World Applications: Use clips that showcase success stories or testimonials from financial services companies that have benefited from outsourced IT. This social proof can build trust and drive interest.

Example: “One of our clients, a mid-sized investment firm, cut IT costs by 30% while boosting uptime by outsourcing their IT infrastructure.”

  1. Keep It Short and Sweet
  • Clip Duration: Keep each clip between 30 to 90 seconds. LinkedIn users have short attention spans, so make sure the clip communicates value quickly and efficiently.
  • One Key Message per Clip: Don’t try to convey too much in one clip. Focus on a single message or point to avoid overwhelming viewers.
  1. Call to Action
  • End with a CTA: If possible, select moments where the speaker naturally leads to a call to action, whether it’s inviting viewers to watch the full webinar, visit the website, or contact for more information.

Example: “To learn more about how outsourced IT can transform your financial institution, download our whitepaper or contact us today.”

  1. Visually Engaging Slides or Demos
  • Complement Visuals with Speaker Commentary: If your webinar includes slides, charts, or product demos, pick clips where these visuals are well-aligned with the speaker’s narrative. Clear and concise visuals paired with relevant commentary can be highly engaging.

Example: A visual demonstration of a financial IT security tool, paired with the speaker’s explanation of its features.

  1. Use Attention-Grabbing Start and End Points
  • Clip from High-Impact Moments: Make sure the first few seconds of the clip grab attention. Avoid starting with filler content like introductions, and instead dive into a strong statement, statistic, or question.
  • End with Impact: Conclude the clip with a thought-provoking statement, a challenge to the audience, or a teaser that encourages them to watch the full webinar.

Final Tips:

  • Test Multiple Clips: Try different clips targeting different aspects of the topic (e.g., one on cybersecurity, another on cost savings) and monitor engagement to see what resonates most with your audience.
  • Add Captions: Many LinkedIn users watch videos with the sound off, so ensure all clips are captioned.
  • Optimize for Mobile: LinkedIn content is often viewed on mobile devices, so make sure your clips are optimized for mobile viewing (e.g., large text, minimal reliance on small visuals).