Headline: what you offer to whom (industry), and how it helps
Sub-headline: dive deeper into the value proposition and paint a clear picture of the positive outcome
(pic showcasing the service and this industry audience)
(pic either of negative to avoid or of customer success)
Identify the main problem that this solution is designed to resolve (for this industry member)
To agitate the main problem more, write a more descriptive paragraph below the header. This paragraph allows you to dive into an exact scenario this industry visitor might be facing. We want them to picture themselves while reading. If possible, use colors, textures, and creativity whenever writing. Also, look to touch on some of the other problem statements if you can. If there are many issues, you can include a list here. We could use “X” instead of checkmarks to signify a problem.
A strong header that communicates how we intend to help (industry) customers get the results they want
Service title
Service description in the format of Problem – Are you wanting the benefits of solar without the look of large panels on your roof? Solution – Our roof shingles are as powerful as panels… Outcome – helping your home stay beautiful as your utility bills decrease.
Service title
Service description in the format of Problem – Are you wanting the benefits of solar without the look of large panels on your roof? Solution – Our roof shingles are as powerful as panels… Outcome – helping your home stay beautiful as your utility bills decrease.
Service title
Service description in the format of Problem – Are you wanting the benefits of solar without the look of large panels on your roof? Solution – Our roof shingles are as powerful as panels… Outcome – helping your home stay beautiful as your utility bills decrease.
Service title
Service description in the format of Problem – Are you wanting the benefits of solar without the look of large panels on your roof? Solution – Our roof shingles are as powerful as panels… Outcome – helping your home stay beautiful as your utility bills decrease.
Value proposition list, keeping to 3, or 6 at most, being as short as possible
The value proposition communicates specific benefits this solution provides
Include either a check mark or an icon that represents the value
Why partner with us?
The paragraphs under the header will follow this framework for this industry: [Understanding statement] + [Reassurance statement]. Example: [Understanding statement] We understand how running a small business is stressful. The last thing you need to worry about is getting your books right. [Reassurance statement] For over 20 years we’ve specialized in helping small businesses have the confidence they need so they can grow their business with ease. Can also have a short list of value statements here.
(Photo of business owner or image that represents the people who work for the business)
This is a testimonial to include if specific to the industry. The testimonial should answer these questions: What were you struggling with that caused you to reach out? How did we address this? What does your life/business look like today after working together?
Some of our happy clients
(Same industry logo, best example, link to case study if exists)
(Same industry logo, best example, link to case study if exists)
(Same industry logo, best example, link to case study if exists)
(Same industry logo, best example, link to case study if exists)
Final CTA: this statement should combine a negative for this industry to avoid and a positive outcome for a strong final pitch
(pic showcasing the service and this industry audience, can repeat one from header)