Security assessment headline: what you are offering, and how it helps (11 words)

Sub-headline: dive deeper into the value proposition and paint a clear picture of the positive outcome (16 words)

Claim your assessment

(pic showcasing the service and/or the primary audience)

Z

Include key feature/benefit (3 to 6 words)

Z

Include key feature/benefit

Z

Include key feature/benefit

(pic either of negative to avoid or of customer success)

Problem: address the primary issue your customers are dealing with (10 words)

Expand on the problem here to agitate it. Describe the situation so your customer sees that you understand what they need help with. Use emotion/feeling language that resonates with your audience. (30 words)

A strong header that communicates name of assessment and introduces what is included (11 words)

Assessment feature/benefit (3 words)

Asessment feature/benefit. Address the problem, illustrate the benefits, detail some of the technical info (which can include what is included. (20 words)

Assessment feature/benefit

Asessment feature/benefit. Address the problem, illustrate the benefits, detail some of the technical info (which can include what is included.

Assessment feature/benefit

Asessment feature/benefit. Address the problem, illustrate the benefits, detail some of the technical info (which can include what is included.

Assessment feature/benefit

Asessment feature/benefit. Address the problem, illustrate the benefits, detail some of the technical info (which can include what is included.

Assessment feature/benefit

Asessment feature/benefit. Address the problem, illustrate the benefits, detail some of the technical info (which can include what is included.

Assessment feature/benefit

Asessment feature/benefit. Address the problem, illustrate the benefits, detail some of the technical info (which can include what is included.

Value proposition list, keeping to 3, or 6 at most, being as short as possible

The value proposition communicates specific benefits this solution provides

Include either a check mark or an icon that represents the value

Why partner with us?

The paragraphs under the header will follow this framework for this industry: [Understanding statement] + [Reassurance statement].  Example: [Understanding statement] We understand how running a small business is stressful. The last thing you need to worry about is getting your books right. [Reassurance statement] For over 20 years we’ve specialized in helping small businesses have the confidence they need so they can grow their business with ease. Position yourself as the guide. Express empathy. Also have authority, competent. Why we are competent. I care and know how to get you out of this. How long has this company been in business? How many products have been sold? What key differentiator can you describe that will help build
credibility with the customer? (max 80 words)

(Photo of business owner or image that represents the people who work for the business, or credientials)

How it works (or any title for the plan):

1. First step (Claim your assessment)

Touch on this step to bring clarity to how they will begin working with you (these tites and descriptions are as short as possible)

2. Next step (We schedule and perform the assessment)

Create the next “bucket” to put your typical processes into, giving them a basic grasp on what happens

3. Last step (You receive…)

This ending can be the positive outcome the customer will find

Testimonials

This is a testimonial to include if specific to the product. The testimonial should answer these questions: What were you struggling with that caused you to buy? How was it addressed? What does your life/business look like today after using? (NOTE: reviews can also work well for products)

Name Goes Here

Final CTA: this statement should combine a negative to avoid and a positive outcome for a strong final pitch (20 words max)

(pic showcasing the service and the primary audience, can repeat one from header)

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